If you read a lot of business and branding blogs, then I’m sure you’ve heard about how important it is to know your audience; to know who...

Guest Posted on Hyperfine Academy Have you applied for “that job?” You know, that one that sounds absolutely perfect, almost too good to...

(plus a bonus idea!) “Out of all the channels I tested as a marketer, email continually out performs most of them.” Neil Patel,...

Taglines, aka slogans or catchphrases, according to Entrepreneur.com's small business encyclopedia, are “small groups of words that are...

When it comes to your brand, you are “in command and out of control.*” Let me explain what I mean by that. If you Google the definition...

I’ve been doing freelance design work since I was in college, but it wasn’t until after I had my daughter and went through a long stretch...

Branding yourself or your small business is all about learning, and then portraying, who you are and what you represent. Your brand is also,